Presenting the investment case clearly to both institutional and retail shareholders
We delivered a refreshed brand identity and a new investor platform structured around the equity story, with integrated regulatory data and a user experience designed for investors conducting due diligence.
The Results:
- 01
A refreshed brand identity
- 02
Brand collateral
- 03
An equity-story-led investor platform
Chapter 01
A brand refined for the market
We refreshed the Hansard brand to reflect the longevity and stability of a FTSE-listed insurer with over 35 years of operating history. A considered visual system, with a confident palette, typography and a globe motif that signals the international reach of the business, gives Hansard a presence that matches both institutional and retail shareholder expectations.
Chapter 02
Applying the brand
With the identity in place, we extended the system across the investor-facing touchpoints that shareholders actually encounter, from annual reports and brochures through to digital templates, so every piece of communication carries the same considered, consistent voice.
Chapter 03
Website design
We built a new investor platform structured around the equity story, with integrated regulatory data and a user experience designed for the institutional and retail shareholders conducting due diligence on a Main Market listed insurer.
