Apollo Therapeutics needed to refresh their brand identity to create a more contemporary feel, emphasising their research and unique capabilities.
Complete with a new logo, brand system for marketing purposes, lab photography and a new website, Copia created a brand identity that stands out amongst competitors with a distinctive and differentiated look and feel.
The Results:
- 01
A refreshed brand identity
- 02
A new photography and videography library
- 03
A dynamic new digital platform
Chapter 01
Brand development
Apollo wanted a brand that reflected the strength of their business and matched the calibre of their partners. Their existing brand had served them well, so any update needed to build on that success rather than start from scratch.
We began with a comprehensive review of Apollo’s existing brand assets, evaluating everything from visual identity and messaging to digital presence. This audit quickly revealed clear opportunities for development, with new photography, refreshed branding, and a redesigned website emerging as immediate priorities.
Chapter 02
Photography & Videography
We led a full photography and videography production for Apollo, capturing the science, the people, and the research environments that underpin their pipeline. The resulting asset library gives Apollo a consistent, authentic visual language across their corporate communications and digital platforms.
Chapter 03
Website design
Our team then brought all the new elements together to build Apollo an amazing new brand and dynamic new website, showcasing their experience and excellence, and designed to attract new partners, investors, and research collaborators around the world.
