Independent thought and a distinctive investment approach, communications to match
We delivered a comprehensive overhaul, from brand identity and visual language through to investor platform, fund reporting, and ongoing content production. The result: a unified investor communications system that positions Aubrey clearly within the asset management market.
The Results:
- 01
A refreshed brand identity
- 02
A consistent system across fund reporting
- 03
A unified investor platform
Chapter 01
Branding
We developed a refreshed visual identity system for Aubrey that reflects the international flags and pennants. The aim was to show their distinctive, independent approach to investment management, with a considered colour palette and confident typography that gives the firm a clear, ownable position within the asset management market.
Chapter 02
Applying the brand
With the identity in place, we extended the system across the investor-facing touchpoints that matter most, from fund reporting and factsheets through to ongoing content production, so every piece of communication carries the same considered, consistent voice.
Chapter 03
Investor Platform
We built an investor platform that brings Aubrey's funds, mandates and thinking together in one place, designed to serve institutional and private investors with clarity and to reflect the quality of the investment capability behind it.
